While most of you would think that PDF’s are only best for the corporate world, leading marketing strategists would disagree. PDFs have more purpose online than what it seems and it can even help you with traffic generation for your personal blog. You see, in this day and age where the internet has evolved and the search engines changed algorithms, PDF is one way of getting more traffic while saving time and money. How, you ask? Read on!
How does PDF help my blog?
You see, PDF’s are searchable if they were machine-readable (encoded in the computer not scanned) and if they contain content that would help searchers find answers. Have you ever come across Google results where answers to your questions are pointed towards a downloadable file? Well, there it is! Your PDF! You may not know it yet but that PDF was actually linked to a site which is the source. In most cases, it pulls in the readers towards the site, hence the traffic. This becomes so because search engines like Google can read and index non-HTML files like PDFs, word files, ppt and excel since 2001. With that said, ranking can also be affected and can even help your blog have more readers!
